SO why? It's simple... they are the most attractive pair of jeans.
The emphasis put on the waist creates a womanly and figure-flattering shape. They don't simply appeal to one figure; however stupidly, the sizes are limited. My mum in particular dislikes many jeans; finding them hard to fit, but Levis are the solution.
They knew it in the 50s, 60s, 70s, 80s and 90s... and we know it now... these beasts are a wardrobe essential!
xoxo
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